We started Pawélle from a simple observation.
Dog and cat grooming products often focus on cleaning, fragrance and appearance, while skin itself receives far less attention.
We wanted to approach animal care differently — with the same thoughtfulness we expect from modern skincare. Short ingredient lists. Nothing added for our noses. Products that fit into an ordinary week rather than a special occasion.
Pawélle is a small, independent brand based in Bulgaria, shipping across the European Union. We are at the beginning, and we would rather say so than pretend otherwise.
If something in a bottle is not right, write to us and a person reads it.
How we formulate
Five rules that every product has to pass before it earns a place in the range.